Everything we have written down.
The journal, the case studies, the industry notes and the glossary — what we know about AI-run B2B acquisition, in one place.
Field notes from the lab.
What we build for clients, what the numbers said, and the parts that did not work.
U [in] AI founder Olga Bialkovich publishes new article on AI agent consistency in Unite.AI
Another conversation around U [in] AI has made its way into the international AI media space.
29 SEPT · 1 MINWhy most AI pilots in marketing never reach production
Pilots are built to impress a steering committee, not to survive a Monday. What the fifth that ship do differently.
24 SEPT · 1 MINThree agents, one lead flow: the math behind −62%
We rebuilt qualification for an agri-tech distributor. Every number, every hand-off, every mistake on the way.
22 SEPT · 1 MINThe 30-day funnel: how a five-person team grew pipeline by 75%
A five-person sales team, a list nobody had time to work, and thirty days. What the system did, what the people kept, and the numbers at the end of it.
Options, side by side.
What each way of getting B2B meetings costs, how fast it starts and who carries the risk.
AI SDR vs human SDR: which one your team needs
An AI SDR researches and writes at a scale no person can; a human SDR reads a conversation in a way no agent yet can. Where each one wins, and how teams combine them.
AI lead generation tools vs an agency: what you actually get
Tools sell you the engine; agencies sell you the result. Which one fits depends on who in your team will run outreach every week.
7 projects, with the numbers.
Each one follows the same route: the profile, the accounts, the outreach, the qualified conversations.
Lead generation in a crowded IT market
70%of all leads delivered were approved by the client as qualified
MedTech sales success in South America
130%of planned sales in the first quarter in South America
Enhancing US–Asia trade
+15% / +25%sales on the US–Asia route, and conversion efficiency
SDK global expansion
30+meetings with targeted clients globally within a month
Pre-sale efficiency
4 → 7deals a month closed by the same two-person sales team
Setting up a distributor network in East Europe and Asia
120+leads ready to discuss partnerships, within three months
Market entry in Asia
10contracts secured within three months — 40% faster than previous market entries
What changes from market to market.
The method stays; the list, the messaging and the qualification bar do not.
Software development and IT services
Lead generation for custom development and outsourcing teams in a market where every competitor sends the same message.
MedTech
Market entry and equipment sales in regulated healthcare markets, from segmentation to booked meetings.
Logistics and freight
Route-level demand generation for freight forwarders and logistics operators.
Healthcare and digital health
Global partner and enterprise outreach for healthcare software and SDK vendors.
FMCG
Pre-sale automation for small commercial teams that cannot grow headcount.
BioTech and life sciences
Building distributor networks in new regions from a screened base of thousands of companies.
FoodTech
Fast market entry in Asia with contracts as the measured outcome.
The words we use, defined.
Short, checkable definitions of the B2B acquisition terms on this site.
Ideal Customer Profile (ICP)
A description of the company that gets the most value from what you sell, used to decide who to contact.
Lead scoring
Ranking leads by how well they fit and how ready they are, so the sales team works the top of the list.
Buyer intent
Observable signals that a company is in the market for something like what you sell.
Sales prospecting
The work of finding and contacting companies that match the ICP, before any deal exists.
Value proposition
The specific outcome you promise a specific buyer, in their words rather than yours.
Who writes it.
The people behind the journal, and what each of them works on.
Get the marketing expertise and AI
technology your business deserves.
Thirty minutes. We map your ICP live and show what the first batch would look like.