(GLOSSARY)

The words we use, defined.

Short, checkable definitions — and one line on how each term is used in the work we do.

Ideal Customer Profile (ICP)

A description of the company that gets the most value from what you sell, used to decide who to contact.

Ranking leads by how well they fit and how ready they are, so the sales team works the top of the list.

Observable signals that a company is in the market for something like what you sell.

The work of finding and contacting companies that match the ICP, before any deal exists.

The specific outcome you promise a specific buyer, in their words rather than yours.

(GET STARTED)

Thirty minutes. We map your ICP live and show what the first batch would look like.