Buyer intent
Observable signals that a company is in the market for something like what you sell.
Buyer intent is behaviour that suggests an active need: hiring for a role that implies the problem, publishing a tender, changing a technology, opening a new market, or engaging with content about the problem.
Intent data is split into first-party (what happens on your own site and in your own conversations) and third-party (signals collected elsewhere). First-party intent is weaker in volume and far stronger in reliability.
Intent ages quickly. A signal that is three months old usually says more about last quarter than about the current pipeline.
How we use it
Intent signals are used to decide the order of outreach and the angle of the first message, not to claim that a prospect is ready to buy.
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