An ICP built from your deals, not from a template.
We turn what your best clients have in common into a list you can actually contact — and correct it as the replies come in.
Everyone has an ICP slide. Very few have an ICP that survives contact with a list: the criteria are too broad to filter, or so narrow that the market is three hundred companies and nobody checked.
Our version is operational. It has to produce a list, and that list has to reply. We build it from the deals you closed, size it against real market data, and adjust it during the campaign using the only feedback that counts — who answers and who books.
What the system does
- Built from evidence. Won deals, renewals and churn first; opinions second.
- Sized before it is used. We count how many companies actually match before you commit a quarter to the segment.
- Split by decision-maker. The same company needs a different message for a CTO and for a commercial director. The profile records both.
- Corrected by replies. Segments that do not answer are dropped inside the first weeks instead of being pushed harder.
- 01 — Interview the people who close deals
- 02 — Analyse won, renewed and lost accounts for shared traits
- 03 — Draft the profile and its exclusion rules
- 04 — Size each segment against market data
- 05 — Test the segments live with outreach
- 06 — Lock the profile that produces replies, and document it
Ideal Customer Profile: the questions we get
We are pre-revenue. Can you still build an ICP?
Yes, but it starts as a hypothesis rather than an analysis. We test three or four candidate segments in parallel and let reply rates decide which one is real.
How long does it take?
The first usable version takes about a week. The corrected one arrives after two to three weeks of live outreach.
Do we get to keep it?
It is documented and yours — profile, exclusion rules, segment sizes and the message that worked for each.
Get the marketing expertise and AI
technology your business deserves.
Thirty minutes. We map your ICP live and show what the first batch would look like.