MedTech
Market entry and equipment sales in regulated healthcare markets, from segmentation to booked meetings.
What makes acquisition hard here
Medical equipment is sold to a short list of institutions, each with its own procurement path. Volume outreach is useless; the work is finding the few facilities that match and reaching the right person inside them.
How the system is set up for this market
- Map facilities by speciality, size and procurement model
- Localise messaging for the target region and language
- Route conversations to the clinical and the commercial decision-maker separately
- Keep the sales team in the loop before every meeting
MedTech: what clients ask first
How long before the first meetings in MedTech?
The first weeks go into the profile, the list and message testing. Meetings usually start landing from the third or fourth week, and the pace becomes predictable once one segment is confirmed.
Do you need our sales team to be involved?
For the first two weeks yes — the profile and the qualification bar come from the people who already close deals. After that the team only takes the calls and marks which leads were worth it.
What do we actually pay for?
Accepted leads and meetings that happen, drawn from a pilot budget. Activity that produces neither is our problem, not your invoice.
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