FMCG
Pre-sale automation for small commercial teams that cannot grow headcount.
What makes acquisition hard here
FMCG sales teams are small and spend most of the week on pre-sale admin: lists, first contact, follow-ups. The ceiling is the number of conversations two people can hold.
How the system is set up for this market
- Automate the pre-sale layer: list building, first touch, follow-up
- Keep the human on the call, not on the keyboard
- Prioritise accounts by category fit and reorder potential
- Measure deals closed per person, not messages sent
FMCG: what clients ask first
How long before the first meetings in FMCG?
The first weeks go into the profile, the list and message testing. Meetings usually start landing from the third or fourth week, and the pace becomes predictable once one segment is confirmed.
Do you need our sales team to be involved?
For the first two weeks yes — the profile and the qualification bar come from the people who already close deals. After that the team only takes the calls and marks which leads were worth it.
What do we actually pay for?
Accepted leads and meetings that happen, drawn from a pilot budget. Activity that produces neither is our problem, not your invoice.
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