Logistics and freight
Route-level demand generation for freight forwarders and logistics operators.
What makes acquisition hard here
Logistics is priced per route and per lane, so a generic pitch converts badly. The pipeline has to be built around the lanes the company actually wants to fill.
How the system is set up for this market
- Build the list around the lane and the cargo type
- Use route-specific proof in the first message
- Qualify on volume, frequency and current provider
- Track conversion by lane, not only in total
Logistics and freight: what clients ask first
How long before the first meetings in logistics and freight?
The first weeks go into the profile, the list and message testing. Meetings usually start landing from the third or fourth week, and the pace becomes predictable once one segment is confirmed.
Do you need our sales team to be involved?
For the first two weeks yes — the profile and the qualification bar come from the people who already close deals. After that the team only takes the calls and marks which leads were worth it.
What do we actually pay for?
Accepted leads and meetings that happen, drawn from a pilot budget. Activity that produces neither is our problem, not your invoice.
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