Enter a new market on data, not on hope.
Screen the market, test the segments that look promising, and scale only the one that answers — in weeks, not quarters.
Entering a market usually means hiring someone local, giving them a year and hoping the guesses were right. The expensive part is not the hiring; it is discovering in month nine that the wrong segment was chosen.
We compress that discovery. The market is screened, the plausible segments are shortlisted, and each one is tested with real outreach in the local language. What scales afterwards is the segment that produced conversations — and you have proof before the headcount.
What the system does
- Full market screen. Every company that could plausibly match is mapped before anything is filtered out.
- Local messaging. Outreach in the language and business norms of the target region, not a translated deck.
- Parallel tests. Several segments are tested at once, so the comparison is fair and fast.
- Evidence to commit on. You decide on reply and meeting rates per segment, not on a consultant’s confidence.
- 01 — Define the expansion goal and the constraints
- 02 — Screen the market and build the candidate base
- 03 — Shortlist segments and localise the messaging
- 04 — Run parallel outreach tests
- 05 — Compare segments on replies and meetings
- 06 — Scale the segment that works, drop the rest
Market Expansion: the questions we get
Which regions have you worked in?
Projects have covered South America, Asia, the United States and Eastern Europe. The method is the same; the research sources and the language change.
How fast is “fast”?
In a foodtech project the first contracts were signed within three months, about 40% faster than the client’s previous market entries.
Do we need a local entity first?
Not to test demand. You need one to sign, and by then you know whether the market is worth the paperwork.
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