B2B appointment setting: qualified meetings in your calendar, paid when they happen.
We find the accounts, start the conversations on LinkedIn and e-mail, qualify the replies and book the meeting with a brief for your rep. A no-show is not invoiced.
B2B appointment setting is outsourced work that ends in a sales meeting: an appointment setter finds decision-makers who fit your profile, starts the conversation, qualifies the interest and books a call in your sales team’s calendar.
Appointment setting is often sold per booked slot, which rewards booking anyone who says yes. We charge for a meeting that actually takes place with a person who clears a qualification bar agreed in writing, and for leads your team accepts in the panel.
Most meetings start on LinkedIn — from your team’s own profiles, warmed up and kept inside safe limits — with e-mail as the second touch for prospects who do not answer there.
What happens before a meeting reaches your calendar
- Targeting from your won deals. The profile is built from the deals you already closed, then narrowed by the segments that actually reply.
- A conversation, not a script. Every opener refers to research on that company, and follow-ups respond to what the prospect said.
- Qualification on your bar. Fit, timing and authority are checked against a definition agreed before the first message goes out.
- A brief with every meeting. Your rep gets who is coming, from which company, what they said and why now. The meeting is charged only if it takes place.
- 01 — Briefing and a written qualification bar
- 02 — Profile, segments and account base
- 03 — LinkedIn profiles audited and warmed up
- 04 — Outreach on LinkedIn and e-mail
- 05 — Replies qualified; a slot proposed in your calendar
- 06 — A brief sent to the rep before the call
- 07 — Weekly report: meetings held, no-shows, what to adjust
Per booked slot or per meeting held.
| Criterion | Paid per booked appointment | Monthly retainer | U [in] AI, paid per meeting held |
|---|---|---|---|
| What triggers the fee | A meeting on the calendar | The month, whatever it produced | A meeting that takes place, and a lead you accept |
| A no-show | Often charged | Inside the fee | Not charged |
| Who defines a qualified meeting | Often the provider | Agreed at the start | Agreed in writing, checked lead by lead in the panel |
| What the provider is rewarded for | The number of bookings | Keeping the contract | Meetings your team wants to keep |
B2B Appointment Setting: the questions we get
What is B2B appointment setting?
Outsourced work that ends in a sales meeting: finding decision-makers who fit your profile, starting the conversation, qualifying the interest and booking a call in your team’s calendar. With U [in] AI the outreach runs on AI agents, and people check the quality.
How is appointment setting priced?
We charge per meeting that actually takes place and per lead your team accepts — not per booked slot and not per month. There is no public price list; after a 30-minute call you get a written quote for your market and volume.
What if the prospect does not show up?
A meeting that does not take place is not charged. Rebooking it is our job, not your invoice.
Do you do LinkedIn appointment setting?
Yes — it is where most of our meetings start. Outreach runs from your team’s own profiles, audited and warmed up first, with e-mail as the second touch.
Who takes the meeting?
Your sales rep. We book the slot, send a brief on who is coming and why, and keep the thread in the client panel.
Do you book meetings in the UK and the US?
Yes. Our clients include a U.S. logistics firm and a UK FMCG company, and campaigns have run into markets from South America to Asia.
How is this different from lead generation?
Lead generation can stop at a contact; appointment setting ends in a meeting. We do both and charge for both results: a lead your team accepts and a meeting that happens.
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