GDPR and generative AI: a checklist for marketing teams
What has to be true before an agent writes to a European prospect — consent, records, retention and the part most teams miss.
01 — Before the first message
Know your legal basis, and be able to say it in one sentence. For B2B outreach in most of the EU that is legitimate interest — which is a position you have to be able to defend, not a checkbox.
02 — While the campaign runs
Keep the record: what data you hold on a contact, where it came from, and when it will be deleted. An agent that cannot answer those three questions is a liability regardless of how well it writes.
03 — The part most teams miss
The opt-out has to work on the first attempt, from any channel, without a human in the loop. That is usually an engineering task, not a legal one.
Olga Bialkovich Founder · AI and marketing strategy Olga founded the lead-generation product that now runs as U [in] AI, and she sets the direction of the lab: which parts of marketing are worth automating, and which stay with people. Her working claim is a practical one — a system built around the right profile and the right message takes up to 60% out of the cost of finding customers and partners. 
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