# Resources — journal, case studies, glossary | U [in] AI Source: https://u-in.ai/resources/ Updated: 2026-10-14 - [Home](https://u-in.ai/) - Resources (RESOURCES) # Everything we have written down. The journal, the case studies, the industry notes and the glossary — what we know about AI-run B2B acquisition, in one place. [THE JOURNAL 4](#res-journal)[COMPARISONS 2](#res-compare)[CASE STUDIES 7](#res-cases)[INDUSTRIES 7](#res-industries)[GLOSSARY 5](#res-glossary)[AUTHORS 3](#res-authors) (THE JOURNAL) ## Field notes from the lab. What we build for clients, what the numbers said, and the parts that did not work. [All stories](https://u-in.ai/blog/) 09 OCT · 5 MIN ### U [in] AI founder Olga Bialkovich publishes new article on AI agent consistency in Unite.AI Another conversation around U [in] AI has made its way into the international AI media space. → https://u-in.ai/blog/olga-bialkovich-unite-ai-ai-agent-consistency/ 29 SEPT · 1 MIN ### Why most AI pilots in marketing never reach production Pilots are built to impress a steering committee, not to survive a Monday. What the fifth that ship do differently. → https://u-in.ai/blog/ai-pilots-never-reach-production/ 24 SEPT · 1 MIN ### Three agents, one lead flow: the math behind −62% We rebuilt qualification for an agri-tech distributor. Every number, every hand-off, every mistake on the way. → https://u-in.ai/blog/three-agents-one-lead-flow/ 22 SEPT · 1 MIN ### The 30-day funnel: how a five-person team grew pipeline by 75% A five-person sales team, a list nobody had time to work, and thirty days. What the system did, what the people kept, and the numbers at the end of it. → https://u-in.ai/blog/30-day-funnel/ (COMPARISONS) ## Options, side by side. What each way of getting B2B meetings costs, how fast it starts and who carries the risk. [All comparisons](https://u-in.ai/compare/) ### AI SDR vs human SDR: which one your team needs An AI SDR researches and writes at a scale no person can; a human SDR reads a conversation in a way no agent yet can. Where each one wins, and how teams combine them. → https://u-in.ai/compare/ai-sdr-vs-human-sdr/ ### AI lead generation tools vs an agency: what you actually get Tools sell you the engine; agencies sell you the result. Which one fits depends on who in your team will run outreach every week. → https://u-in.ai/compare/ai-lead-generation-tools-vs-agency/ (CASE STUDIES) ## 7 projects, with the numbers. Each one follows the same route: the profile, the accounts, the outreach, the qualified conversations. [All case studies](https://u-in.ai/case-studies/) ### Lead generation in a crowded IT market 70% of all leads delivered were approved by the client as qualified → https://u-in.ai/case-studies/software/ ### MedTech sales success in South America 130% of planned sales in the first quarter in South America → https://u-in.ai/case-studies/medtech/ ### Enhancing US–Asia trade +15% / +25% sales on the US–Asia route, and conversion efficiency → https://u-in.ai/case-studies/logistics/ ### SDK global expansion 30+ meetings with targeted clients globally within a month → https://u-in.ai/case-studies/healthcare/ ### Pre-sale efficiency 4 → 7 deals a month closed by the same two-person sales team → https://u-in.ai/case-studies/fmcg/ ### Setting up a distributor network in East Europe and Asia 120+ leads ready to discuss partnerships, within three months → https://u-in.ai/case-studies/biotech/ ### Market entry in Asia 10 contracts secured within three months — 40% faster than previous market entries → https://u-in.ai/case-studies/foodtech/ (INDUSTRIES) ## What changes from market to market. The method stays; the list, the messaging and the qualification bar do not. [All industries](https://u-in.ai/industries/) ### Software development and IT services Lead generation for custom development and outsourcing teams in a market where every competitor sends the same message. → https://u-in.ai/industries/software-development/ ### MedTech Market entry and equipment sales in regulated healthcare markets, from segmentation to booked meetings. → https://u-in.ai/industries/medtech/ ### Logistics and freight Route-level demand generation for freight forwarders and logistics operators. → https://u-in.ai/industries/logistics/ ### Healthcare and digital health Global partner and enterprise outreach for healthcare software and SDK vendors. → https://u-in.ai/industries/healthcare/ ### FMCG Pre-sale automation for small commercial teams that cannot grow headcount. → https://u-in.ai/industries/fmcg/ ### BioTech and life sciences Building distributor networks in new regions from a screened base of thousands of companies. → https://u-in.ai/industries/biotech/ ### FoodTech Fast market entry in Asia with contracts as the measured outcome. → https://u-in.ai/industries/foodtech/ (GLOSSARY) ## The words we use, defined. Short, checkable definitions of the B2B acquisition terms on this site. [The whole glossary](https://u-in.ai/glossary/) ### Ideal Customer Profile (ICP) A description of the company that gets the most value from what you sell, used to decide who to contact. → https://u-in.ai/glossary/ideal-customer-profile/ ### Lead scoring Ranking leads by how well they fit and how ready they are, so the sales team works the top of the list. → https://u-in.ai/glossary/lead-scoring/ ### Buyer intent Observable signals that a company is in the market for something like what you sell. → https://u-in.ai/glossary/buyer-intent/ ### Sales prospecting The work of finding and contacting companies that match the ICP, before any deal exists. → https://u-in.ai/glossary/sales-prospecting/ ### Value proposition The specific outcome you promise a specific buyer, in their words rather than yours. → https://u-in.ai/glossary/value-proposition/ (AUTHORS) ## Who writes it. The people behind the journal, and what each of them works on. [Read the journal](https://u-in.ai/blog/) ### Olga Bialkovich Founder · AI and marketing strategy → https://u-in.ai/authors/olga-bialkovich/ ### Andrei Parfenchyk International sales and market expansion → https://u-in.ai/authors/andrei-parfenchyk/ ### Katsiaryna Tsyrkina Product owner · AI solutions → https://u-in.ai/authors/katsiaryna-tsyrkina/ (GET STARTED) ## Get the marketing expertise and AI technology your business deserves. Thirty minutes. We map your ICP live and show what the first batch would look like. [Book a call](https://calendly.com/obelkovich/new-meeting)[Write to us](mailto:hello@u-in.ai)