# Glossary — B2B acquisition terms | U [in] AI

Source: https://u-in.ai/glossary/
Updated: 2026-09-29

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(GLOSSARY)

# The words we use, defined.

Short, checkable definitions — and one line on how each term is used in the work we do.

## Ideal Customer Profile (ICP)

A description of the company that gets the most value from what you sell, used to decide who to contact.

→ https://u-in.ai/glossary/ideal-customer-profile/

## Lead scoring

Ranking leads by how well they fit and how ready they are, so the sales team works the top of the list.

→ https://u-in.ai/glossary/lead-scoring/

## Buyer intent

Observable signals that a company is in the market for something like what you sell.

→ https://u-in.ai/glossary/buyer-intent/

## Sales prospecting

The work of finding and contacting companies that match the ICP, before any deal exists.

→ https://u-in.ai/glossary/sales-prospecting/

## Value proposition

The specific outcome you promise a specific buyer, in their words rather than yours.

→ https://u-in.ai/glossary/value-proposition/

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