# Buyer intent — definition | U [in] AI glossary

Source: https://u-in.ai/glossary/buyer-intent/
Updated: 2026-09-29

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- Buyer intent

(GLOSSARY)

# Buyer intent

Observable signals that a company is in the market for something like what you sell.

Buyer intent is behaviour that suggests an active need: hiring for a role that implies the problem, publishing a tender, changing a technology, opening a new market, or engaging with content about the problem.

Intent data is split into first-party (what happens on your own site and in your own conversations) and third-party (signals collected elsewhere). First-party intent is weaker in volume and far stronger in reliability.

Intent ages quickly. A signal that is three months old usually says more about last quarter than about the current pipeline.

## How we use it

Intent signals are used to decide the order of outreach and the angle of the first message, not to claim that a prospect is ready to buy.

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## Related

(READ)

### AI Sales Prospecting

Read

→ https://u-in.ai/ai-sales-prospecting/

(READ)

### Lead scoring

Read

→ https://u-in.ai/glossary/lead-scoring/

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