# Lead generation in a crowded IT market | U [in] AI

Source: https://u-in.ai/case-studies/software/
Updated: 2026-10-14

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(SOFTWARE DEVELOPMENT)

# Lead generation in a crowded IT market.

Sibers — an international software development company providing custom development and remote engineering teams.

(RESULT) 70% of all leads delivered were approved by the client as qualified

(CASE FILE)
- Client: Sibers, international software development company

- Channel: LinkedIn

## The challenge

Generate qualified B2B leads in a highly competitive IT market. The project required very precise targeting because of the complex service offering and the large number of competing software development providers.

## What we built

U [in] AI built a targeted LinkedIn lead generation campaign with detailed ICP segmentation, precise prospecting and personalised communication tailored to different decision-maker groups.

## What came out of it

Only 30% were rejected. The campaign achieved strong targeting accuracy and created a stable flow of relevant opportunities in one of the most competitive B2B industries.

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(NEXT)

## Read next

(INDUSTRY)

### Software development and IT services

Lead generation for custom development and outsourcing teams in a market where every competitor sends the same message.

Read

→ https://u-in.ai/industries/software-development/

(MEDTECH)

### MedTech sales success in South America

130% — of planned sales in the first quarter in South America

Read

→ https://u-in.ai/case-studies/medtech/

(LOGISTICS)

### Enhancing US–Asia trade

+15% / +25% — sales on the US–Asia route, and conversion efficiency

Read

→ https://u-in.ai/case-studies/logistics/

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