# Pre-sale efficiency — case study | U [in] AI

Source: https://u-in.ai/case-studies/fmcg/
Updated: 2026-10-14

- [Home](https://u-in.ai/)

- [Case studies](https://u-in.ai/case-studies/)

- Pre-sale efficiency

(FMCG)

# Pre-sale efficiency.

UK-based innovative FMCG company.

(RESULT) 4 → 7 deals a month closed by the same two-person sales team

(CASE FILE)
- Based in: United Kingdom

- Scope: Pre-sale engagement and lead nurturing

- Sales team: Two people

## The challenge

The company faced the challenge of efficiently managing pre-sales in a competitive FMCG market with limited sales staff, aiming to maximise opportunities without overburdening their team.

## What we built

U [in] AI automated the pre-sale process, focusing on warming up potential clients with detailed product information, query resolution and lead nurturing through personalised communication. This freed the sales team to concentrate on closing deals.

## What came out of it

By delegating pre-sale engagement to U [in] AI, the team raised its output without additional resource strain.

Client under NDA. The company name is withheld; the figures are the client's own.

[Ask for a case from your industry](https://u-in.ai/contact/)

(NEXT)

## Read next

(INDUSTRY)

### FMCG

Pre-sale automation for small commercial teams that cannot grow headcount.

Read

→ https://u-in.ai/industries/fmcg/

(SOFTWARE DEVELOPMENT)

### Lead generation in a crowded IT market

70% — of all leads delivered were approved by the client as qualified

Read

→ https://u-in.ai/case-studies/software/

(MEDTECH)

### MedTech sales success in South America

130% — of planned sales in the first quarter in South America

Read

→ https://u-in.ai/case-studies/medtech/

(GET STARTED)

## Get the marketing expertise and AI technology your business deserves.

Thirty minutes. We map your ICP live and show what the first batch would look like.

[Book a call](https://calendly.com/obelkovich/new-meeting)[Write to us](mailto:hello@u-in.ai)