# The Journal — field notes on AI in marketing | U [in] AI Source: https://u-in.ai/blog/ Updated: 2026-10-14 VOL. 01 — ISSUE 10 FIELD NOTES ON AI IN MARKETING WARSAW · 09 OCT 2026 # The Journal. Your gateway to AI that actually pays back in marketing: what we build, what it produced, and the parts that did not work. ALL STORIES [STRATEGY](https://u-in.ai/blog/#strategy)[CASE STUDY](https://u-in.ai/blog/#case-study)[OPINION](https://u-in.ai/blog/#opinion)[PLAYBOOK](https://u-in.ai/blog/#playbook)[CONTENT](https://u-in.ai/blog/#content)[PROCESS](https://u-in.ai/blog/#process)[COMPLIANCE](https://u-in.ai/blog/#compliance)[ANALYTICS](https://u-in.ai/blog/#analytics) (COVER STORIES) 3 OF 10 STORIES THIS ISSUE CASE STUDY 22 SEPT · 1 MIN ## The 30-day funnel: how a five-person team grew pipeline by 75% A five-person sales team, a list nobody had time to work, and thirty days. What the system did, what the people kept, and the numbers at the end of it. Olga Bialkovich → https://u-in.ai/blog/30-day-funnel/ PLAYBOOK 20 SEPT · 1 MIN ## Prompt libraries rot. Build evaluation sets instead. A prompt that worked last quarter is a liability this one. What to keep instead, and how to know when the output has drifted. Olga Bialkovich → https://u-in.ai/blog/prompt-libraries-rot/ CONTENT 19 SEPT · 1 MIN ## Tone of voice is a dataset, not a PDF Brand books describe a voice. Models need examples of it. How we turn forty pages of guidelines into training data. Olga Bialkovich → https://u-in.ai/blog/tone-of-voice-is-a-dataset/ (TOPICS) ## Browse by what keeps you up at night. 10 articles across 16 topics. The bigger the word, the more we have written about it. AI agents 8 Automation 3 Lead generation 3 Brand 2 Quality 2 Strategy 2 Advertising 1 Analytics 1 Case studies 1 Compliance 1 Content 1 Data 1 Outreach 1 Playbooks 1 Process 1 Teams 1 ## Latest (REAL-TIME NOTES FROM THE LAB) All 10 stories OPINION 09 OCT · 5 MIN ### U [in] AI founder Olga Bialkovich publishes new article on AI agent consistency in Unite.AI Olga Bialkovich · Founder · AI and marketing strategy → https://u-in.ai/blog/olga-bialkovich-unite-ai-ai-agent-consistency/ [STRATEGY 29 SEPT · 1 MIN Why most AI pilots in marketing never reach production Olga Bialkovich](https://u-in.ai/blog/ai-pilots-never-reach-production/)[CASE STUDY 24 SEPT · 1 MIN Three agents, one lead flow: the math behind −62% Katsiaryna Tsyrkina](https://u-in.ai/blog/three-agents-one-lead-flow/) PROCESS LONG READ · 1 MIN READ ### Human + AI: where the hand-off should actually happen We spent a week inside a five-person growth team. The agents did the volume; people kept the judgement. Here is exactly where the line sits — and why it moves. Andrei Parfenchyk · 17 SEPT 2026 → https://u-in.ai/blog/human-ai-handoff/ ANALYTICS OPINION · 1 MIN READ ### Reading campaign data in hours, not weeks: notes on an analyst agent By the time a report is assembled, the campaign it describes is already over. How we wired an analyst agent into the media plan — and what it still gets wrong. Katsiaryna Tsyrkina · 12 SEPT 2026 → https://u-in.ai/blog/analyst-agent-notes/ - [COMPLIANCE GDPR and generative AI: a checklist for marketing teams 16 SEPT · 1 MIN](https://u-in.ai/blog/gdpr-generative-ai-checklist/) - [STRATEGY U [in] AI featured in AI Odyssey: a founder story about building AI for real B2B growth 11 SEPT · 4 MIN](https://u-in.ai/blog/u-in-ai-featured-ai-odyssey-olga-bialkovich/) (THE INDEX) ## Start here. UPDATED WITH EVERY ISSUE · 09.10.2026 - [01 U [in] AI founder Olga Bialkovich publishes new article on AI agent consistency in Unite.AI OPINION · 5 MIN](https://u-in.ai/blog/olga-bialkovich-unite-ai-ai-agent-consistency/) - [02 Why most AI pilots in marketing never reach production STRATEGY · 1 MIN](https://u-in.ai/blog/ai-pilots-never-reach-production/) - [03 Three agents, one lead flow: the math behind −62% CASE STUDY · 1 MIN](https://u-in.ai/blog/three-agents-one-lead-flow/) - [04 The 30-day funnel: how a five-person team grew pipeline by 75% CASE STUDY · 1 MIN](https://u-in.ai/blog/30-day-funnel/) - [05 Prompt libraries rot. Build evaluation sets instead. PLAYBOOK · 1 MIN](https://u-in.ai/blog/prompt-libraries-rot/) (FROM THE LAB) “ AI does not replace the marketer. It removes the part of the week that never needed one. Olga Bialkovich · Founder [How the lab works](https://u-in.ai/about/) (NEWSLETTER) ## One email every two weeks. Only what we would read ourselves. Case numbers, playbooks and the experiments that failed. No digests of other people's news, no launch announcements, nothing you could have found on LinkedIn. [Subscribe](mailto:hello@u-in.ai?subject=Subscribe%20to%20the%20Journal) NO SPAM · ONE-CLICK UNSUBSCRIBE · GDPR-COMPLIANT (WHAT WE WRITE ABOUT) [AI lead generation](https://u-in.ai/ai-lead-generation/) [LinkedIn outreach](https://u-in.ai/linkedin-outreach/) [Lead scoring](https://u-in.ai/ai-lead-scoring/) [Sales analytics](https://u-in.ai/sales-analytics/) [ICP and segmentation](https://u-in.ai/ideal-customer-profile/) [Case studies](https://u-in.ai/case-studies/)