# B2B Appointment Setting Services | U [in] AI Source: https://u-in.ai/b2b-appointment-setting/ Updated: 2026-10-14 - [Home](https://u-in.ai/) - [Solutions](https://u-in.ai/solutions/) - B2B Appointment Setting (SOLUTION) # B2B appointment setting: qualified meetings in your calendar, paid when they happen. We find the accounts, start the conversations on LinkedIn and e-mail, qualify the replies and book the meeting with a brief for your rep. A no-show is not invoiced. B2B appointment setting is outsourced work that ends in a sales meeting: an appointment setter finds decision-makers who fit your profile, starts the conversation, qualifies the interest and books a call in your sales team’s calendar. Appointment setting is often sold per booked slot, which rewards booking anyone who says yes. We charge for a meeting that actually takes place with a person who clears a qualification bar agreed in writing, and for leads your team accepts in the panel. Most meetings start on LinkedIn — from your team’s own profiles, warmed up and kept inside safe limits — with e-mail as the second touch for prospects who do not answer there. ## What happens before a meeting reaches your calendar - Targeting from your won deals. The profile is built from the deals you already closed, then narrowed by the segments that actually reply. - A conversation, not a script. Every opener refers to research on that company, and follow-ups respond to what the prospect said. - Qualification on your bar. Fit, timing and authority are checked against a definition agreed before the first message goes out. - A brief with every meeting. Your rep gets who is coming, from which company, what they said and why now. The meeting is charged only if it takes place. (HOW IT RUNS) - 01 — Briefing and a written qualification bar - 02 — Profile, segments and account base - 03 — LinkedIn profiles audited and warmed up - 04 — Outreach on LinkedIn and e-mail - 05 — Replies qualified; a slot proposed in your calendar - 06 — A brief sent to the rep before the call - 07 — Weekly report: meetings held, no-shows, what to adjust [Book a call](https://calendly.com/obelkovich/new-meeting) (SIDE BY SIDE) ## Per booked slot or per meeting held. Criterion Paid per booked appointment Monthly retainer U [in] AI, paid per meeting held What triggers the fee A meeting on the calendar The month, whatever it produced A meeting that takes place, and a lead you accept A no-show Often charged Inside the fee Not charged Who defines a qualified meeting Often the provider Agreed at the start Agreed in writing, checked lead by lead in the panel What the provider is rewarded for The number of bookings Keeping the contract Meetings your team wants to keep (PROOF) ## Where this has run before. (MEDTECH) ### MedTech sales success in South America. The company aimed to launch and sell a new medical equipment line in South America, seeking rapid market entry and significant sales. 130% of planned sales in the first quarter in South America → https://u-in.ai/case-studies/medtech/ (FAQ) ## B2B Appointment Setting: the questions we get What is B2B appointment setting? Outsourced work that ends in a sales meeting: finding decision-makers who fit your profile, starting the conversation, qualifying the interest and booking a call in your team’s calendar. With U [in] AI the outreach runs on AI agents, and people check the quality. How is appointment setting priced? We charge per meeting that actually takes place and per lead your team accepts — not per booked slot and not per month. There is no public price list; after a 30-minute call you get a written quote for your market and volume. What if the prospect does not show up? A meeting that does not take place is not charged. Rebooking it is our job, not your invoice. Do you do LinkedIn appointment setting? Yes — it is where most of our meetings start. Outreach runs from your team’s own profiles, audited and warmed up first, with e-mail as the second touch. Who takes the meeting? Your sales rep. We book the slot, send a brief on who is coming and why, and keep the thread in the client panel. Do you book meetings in the UK and the US? Yes. Our clients include a U.S. logistics firm and a UK FMCG company, and campaigns have run into markets from South America to Asia. How is this different from lead generation? Lead generation can stop at a contact; appointment setting ends in a meeting. We do both and charge for both results: a lead your team accepts and a meeting that happens. (NEXT) ## Related (PRICING MODEL) ### Pay per meeting How the price per held meeting works. Read → https://u-in.ai/pay-per-meeting-lead-generation/ (SOLUTION) ### LinkedIn Outreach The channel most meetings start in. Read → https://u-in.ai/linkedin-outreach/ (SOLUTION) ### AI SDR as a Service The whole SDR function, outsourced. Read → https://u-in.ai/ai-sdr/ (GET STARTED) ## Get the marketing expertise and AI technology your business deserves. Thirty minutes. We map your ICP live and show what the first batch would look like. [Book a call](https://calendly.com/obelkovich/new-meeting)[Write to us](mailto:hello@u-in.ai)